ART DIRECTION

BRAND MARKETING

TIMES SQUARE PRESS LAUNCH

EDUCATIONAL PROGRAM DESIGN

Self-Esteem Rising

Now accredited by Harvard University and soon to be on college campuses nationwide, Self Esteem Rising and Beautiful Me aim to teach participants to understand who they are, to appreciate their own skills and qualities, and to understand that there is gratification earned by helping others.

Self Esteem Rising’s programs each service different target groups, all under the same mission to improve women’s confidence regardless of circumstance, age, or background. Because of the wide age range of students, the overall brand needed to be approachable by children and adults alike. The goal of all designed assets is to create an ease of learning as one enters into their respective program.

Accredited by:

Harvard University logo with the words 'HARVARD UNIVERSITY' in black text on a white background.
Open booklet with a photo of a young girl with brown hair and an open mouth, smiling, inside on a wooden background. The right page has text titled "Self-Esteem is a Superpower!" and checkboxes with benefits of self-esteem. Several closed booklets with a smiling young woman on the cover are stacked to the left.

Self-Esteem Rising Full Program

    • Self-Esteem Rising offers a suite of programs that foster the development of self-esteem. The goal is to create a future where women feel empowered and self-confident in all aspects of their lives. To do that, they offer programs for schools, colleges and universities, parents and corporations using curriculums that include learning how to accept compliments, developing coping methods to turn negative thoughts or qualities into positives and tools to become more independent and confident in your own abilities. 

    • The goal was to work with the education director to launch new programs booklets along with online courses to go with the re-brand.

    • Each program booklet is specifically designed to target each age of user, be it businesswomen, students, or parents. They needed to fit together seamlessly while looking distinct to each group.

    • Art Direction

    • Illustration

    • UI/UX

    • 2D Animation

    • Secured accreditation from Harvard University

    • All programs are available globally

    • Increased ability to educate both locally and internationally

Times Square Launch

Billboards in Times Square promoting self-esteem and empowerment, featuring images of smiling women and children, with messages encouraging confidence and sharing selfies using #SelfEsteemSelfie
A woman with dark hair, hoop earrings, and a black t-shirt with white text is smiling and celebrating with her arms raised in a lively urban setting at night, with other people in the background.

    • After the creation of a new brand identity for the Self-Esteem Rising campaign, it was launched on the world’s biggest stage: Times Square in New York City.

    • The buildup to the launch included creation of a website, flyers, merchandise, and a finished animated design on ABC’s American Eagle Billboard in Times Square. Photos by Caitie McCabe.

    • Art Direction

    • Billboard Design

    • 2D Animation

    • Working with external production team contractors

    • Videography

    • Increased brand awareness

    • Secured funding for research with Harvard (since completed with accredidation)

    • Increased donations enough to open a new location and increase hiring

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